What should marketers know about C2PA?

an ai generated image of a robot painting fruit

C2PA (Coalition for Content Provenance and Authenticity) is a voluntary standard for verifying the authenticity and provenance of digital content like images and videos. In the digital age, the authenticity of content has become a pressing concern for marketers worldwide. The introduction of the Coalition for Content Provenance and Authenticity (C2PA) standard represents a significant … Read more